At SalesGossip we love to take a peek at what’s inside your shopping bags. This week Anne answers all our prying questions and shares her best buys with us…
I am 28 years old and came from Berlin to study at the London College of Fashion almost three years ago. I quickly learnt where and when to shop – especially as it would have been so easy to spend a fortune on clothes and accessories. Today I work, live and breath the city through and through.
My passion for finding bargains started with charity shops around 10 years back, and I still enjoy rifling through the bric-a-brac and vast rails of clothes, but my shopping habits have changed thanks to SalesGossip. Knowing where all the hidden pop-up shops and flash sales are and receiving alerts about them is a blessing. London is just too big and there are too many fabulous shop and designers which almost make it impossible to stay in the loop and not miss out. Now I can plan my shopping spress with ease at home or even on the bus with my phone.
What was your last purchase in the sales? Today I found a beautiful Monsoon dress reduced from £115 – £37. It was the only one left – and in my size! To be honest, I didn’t buy it, but I’ll go back tomorrow in my lunchbreak and if it’s still there it will be mine.
Tell us about the best bargain you have ever found? A really nice blazer at Urban Outfitters for £20. I wear it all the time.
If you could only shop in one high street store, which would you choose and why? Urban Outfitters, because they have everything I need; shoes, clothes, accessories, books, arty stuff and fun bits and pieces.
Who are your favourite designers? Stella McCartney for her playfulness and Jil Sander for her timeless design, but there are plenty more, such as Anna Sui, Chloe etc.
Who is your style crush? Gwyneth Paltrow. Anything she wears looks stunning. I also have this thing for Marilyn Monroe – she was just so classy.
Who would be your dream shopping companion? A limitless credit card (not mine) and a shopping bag that never gets full and never too heavy.
Which trends for S/S ’12 will you be shopping for? Definitely a ’50s/’60s look. Creamy colours one day then bright and bold the next, combined with denim.
Have you ever had an embarassing moment whilst out shopping you’d like to share with us? More than once I’ve tried something on and not been abel to get it off again! With the help of a friend and after a few cracking noises I managed to escape though. Thanks for reminding me!
What would you love to find with 75% off? A dress by Calvin Klein. The cuts are just unique. They look simple, but most of them are not.
What would be your number one tip for successful sales shopping? Go with a friend who needs something urgently. I bet you will be the one who finds her new favourite piece. Happens to me all the time.
Anne’s Best Buys:






White cork wedges £31 Office, black blazer £20 Urban Outfitters, brown suede boots £3 from a pop-up vintage shop, black jacket reduced from £60-£20 at H&M, yellow platforms £5 Matalan, red pumps £6 Gap.
A big Thank You to Anne for spilling all her shopping secrets. If you would like to share your best buys with us, we’d love to hear from you!