By Hannah Moss | September 4, 2012 | Pass it on:
Somerset by Alice Temperley
Today’s the day – after much anticipation the Somerset by Alice Temperley range has finally gone on sale at John Lewis, in the luxury label’s fist foray out onto the Great British high street.
Available in 29 John Lewis stores and online, the 60 piece collection encapsulates the signature Alice Temperley style we all know and love – so expect lots of lace, beading and military detailing at an affordable price point.
Named after the designer’s beloved home county, Somerset by Alice Temperley provides the perfect work to weekend woardrobe. Check out the promo video which sees the beautiful Lily Donaldson making the journey from the crowded city to a quiet country park…
Speaking of the collaboration Alice said: ‘It is a very accessible product that will take our aesthetic to a wider audience. I wanted it to be very much a collection of essentials and to design a collection that would provide a feminine and functional wardrobe for women in their everyday life. This collection is all encompassing, effortless and draws on our classics. John Lewis is a great partner as it stands for quality and is a trusted staple in everyone’s lifestyle.’
And the excitment isn’t over yet - a Christmas partywear range set to follow in October, so watch this space!
