Matches is an iconic retail experience, trusted by London’s most fashion literate clientele. Since Tom and Ruth Chapman opened the first store in London’s Wimbledon village in 1987, Matches has established itself as the independent luxury fashion store, with an innovative identity and exceptional level of service, across womenswear and menswear: international style, with a distinctly London spirit.
The first store in the UK to stock Versace back in the Eighties, Matches continues to champion new and emerging designers, including London stars Jonathan Saunders and Christopher Kane, and inspire customers to experiment with new labels.
Today, Matches have grown to 4 luxury fashion stores, online and in London, presenting the world's most coveted and exclusive brands, including Alexander McQueen, Balenciaga, Stella McCartney and Lanvin, as well as cool contemporary names such as Acne, Isabel Marant and Rake, plus Matches’ own label, Freda.
Matches is one of the few hand-selected shops in our Marleybone & Primrose Hill Shopping Guide.